RATINGS: 'Celebrity Apprentice' Season Finale Down From Last Year

After announcing on Monday that he won't run for U.S. president, Donald Trump returned to NBC's Celebrity Apprentice for the season finale last night.   It drew a 2.9 rating in 18-49, up 16% from last week but down 15% from last spring to rank as the lowest-rated spring Apprentice finale ever. Still, Celebrity Apprentice was the second-highest-rated program of the night in 18-49, tied with the 2011 Billboard Music Awards on ABC, which returned from a five-year hiatus up 7% vs. its last telecast in 2006 and helped ABC win the night in 18-49.

Topping the demo ratings leader board last night was Fox's Family Guy, whose season finale was down 6% from last week and 3% from last season's finale. The finale of American Dad (1.6) was down 11% from last week, Bob's Burgers finished its freshman season with a 2.1, down a tenth from last week, and veteran The Simpsons (2.5) was even with last week and last year's finale.

On CBS, the latest Jesse Stone movie, Innocents Lost, drew a typically for star Tom Selleck's large but older crowd: a paltry 1.3 rating in 18-49 but a sizable audience of 13.3 million viewers.

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