LOS ANGELES – The Huffington Post is launching a new site aimed at the baby boomer generation, and Rita Wilson will direct its vision and content.
AOL Huffington Post Media Group President and Editor-in-Chief Arianna Huffington says Thursday that the actress and producer will be editor-at-large of "Huff/Post 40," which is set to launch in August. She says Wilson even came up with the name of the new site.
The 54-year-old Wilson, who has written stories on style and health for O, The Oprah Magazine and Harper's Bazaar, where she has been a contributing editor since 2006.
Huffington says the passion and humor Wilson brings to her projects makes her the "perfect godmother" for the new site.
LAMediaWatch.com
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