In concurrence with 7-Eleven's 84th anniversary, the international chain of convenience stores is offering free 7.11 ounce Slurpees.
The home of the Slurpee is making a strong social media push to promote its birthday as well as the year. 7-Eleven is currently a top trend on Twitter in accordance with its heavy promotional push of its anniversary give-away since 7/11/11 marks a huge day for the company as it celebrates its unofficial birthday.
On the seventh of each month in 2011, Twitter promotes the hashtag #yearof711, taking advantage of the year and the coinciding connection to the stores name, i.e. 7/7/11 or 8/7/11. 7-Eleven's approach to social media includes having a Twitter accounts, Facebook fan pages and websites for the store itself and the ever-popular Slurpee. The Slurpee fan page on Facebook even has 3.75 million fans, no small feat for the icy drink.
To find your closest 7-Eleven location click here.
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