Lionsgate is looking to sell TVGuide.com, but likely won't sell the TV Guide Network, TheWrap reports.
Sale of the site, worth an estimated $50 million - $100 million, could create brand confusion. The site and TV Guide Network are co-owned by Lionsgate and JP Morgan Chase’s One Equity Partners, but TV Guide Magazine is owned by OpenGate Capital.
The sale of the website could lead to three different owners of entertainment outlets bearing the TV Guide name, one of the most recognizable brands in the country.
Lionsgate acquired both the site and the network in February 2009 from Macrovision, now known as Rovi, for roughly $250 million.
The studio is not interested in parting with the network, which is revamping itself by eliminating its scrolled programming information and running syndicated shows including "Curb Your Enthusiam," "Ugly Betty," and "Weeds." It also recently debuted the original series "Nail Files."
LAMediaWatch.com
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