Monday, June 6, 2011

Katie Couric -- The ABC Deal

Katie Couric’s new deal with ABC —and the New York Times now has all the juicy details.

Despite her failure to rescue ratings for the CBS News program, the Times says that Couric remained a “hot property,” holding meetings with top brass at the networks for a syndicated daytime show.

Executives from NBC wooed Couric at the St. Regis hotel back in February with an elaborate presentation, but negotiations fell apart due to what the network believed were “excessive demands,”  Couric’s team thought that NBC was too inexperienced with syndication.

ABC began courting Couric in March, offering her a continuing position in the news division on top of a daytime show.  After a final meeting of Couric’s team, which came down to a pro and con list between ABC and CBS, they decided that ABC was the right choice.

Couric said that she wants to build her new program around conversations with newsmakers like Michelle Obama and Lady Gaga, as well as conduct interviews for “Nightline” and do political reporting.

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