Tuesday, June 7, 2011

MTV Movie Award ratings drop... again

LOS ANGELES (Reuters) – Viewership for the MTV Movie Awards dropped for the second year as the show once again offered a raw mix of A-list celebrities and X-rated humor.

The two-hour live telecast drew 4.5 million viewers on Sunday evening, down from 4.6 million last year, MTV said in a statement. Viewership peaked at 7.1 million in 2002 and subsequently went as low as 3.0 million in 2008.

F-bombs and raunchy humor proliferated as the third "Twilight" movie took home the top awards, just as its predecessors did in previous years.

LAMediaWatch.com

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