Reuters -- Betty White, 89, is both the most popular and most trusted celebrity with Americans and the person most likely to drive up the business of a brand she might choose to endorse, according to a poll released on Wednesday.
But the Reuters/Ipsos poll suggested that companies should stay away from Paris Hilton and Charlie Sheen if they want to promote their products. The socialite and reality TV actress, and the fired "Two and A Half Men" star topped the list of the most unpopular and least trusted personalities and were deemed most likely to damage any brands they choose to support.
Pop star Britney Spears, actor Mel Gibson and golfer Tiger Woods -- who lost several major endorsements after his 2009 sex scandal -- also fared badly.
Below is a list of the top 5 most popular personalities.
1. Betty White ...........86 pct favorable
2. Denzel Washington .....85 pct
3. Sandra Bullock ........84 pct
4. Clint Eastwood ........83 pct
5. Tom Hanks .............81 pct
LAMediaWatch.com
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