While "Skins" was airing, the hourlong drama was shrouded in controversy with several advertisers like Taco Bell, Wrigley gum and General Motors pulling out because of its content.
The decision was not a shock: Skins premiered in January to 3.3 million total viewers (and 2.7 million in the core 12-34 demographic) in a post-"Jersey Shore" slot before losing half of its viewership for the second episode.
MTV issued a statement regarding the cancellation: " 'Skins' is a global television phenomenon that, unfortunately, didn’t connect with a U.S. audience as much as we had hoped. We admire the work that the series’ creator Bryan Elsley did in adapting the show for MTV, and appreciate the core audience that embraced it."
LAMediaWatch.com
No comments:
Post a Comment