Taking advantage of the technology of LAST.FM, the CBS INTERACTIVE MUSIC GROUP will now offer consumers the ability to create their own online stations via one-click functionality integrated into its RADIO.COM player.
Featuring any of the more than 4.5 million artists in LAST.FM's library and nearly 12 million tracks, the player will provide listeners, for the first time, an infinite number of free streaming experiences across broadcast, online and personalized radio.
CBS INTERACTIVE describes LAST.FM as "a global music service that exposes its community of over 40 million users worldwide to new and relevant music through its proprietary 'scrobbling' technology.
Re-launched in JULY 2010, the RADIO.COM player is populated with hundreds of stations from CBS RADIO, and its streaming partners.
LAMediaWatch.com
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