"Celebrity Apprentice" managed to trump the BMAs in viewership, averaging 8.3 million total viewers, but was behind in the adults 18-49 demographic with a 2.9 rating. The two-hour season ender, which saw country star John Rich named the victor, was the franchise's lowest-rated spring finale. The episode dipped 15 percent compared with last season's finale.
"Minute to Win It" (4.2 million, 1.2) and "Dateline" (5 million, 1.3), though, were up double digits. NBC placed third in the demographic.
ABC did top the night in the demographic, averaging a 2.6 rating, with the Billboard Music Awards (7.9 million, 2.9) and "America's Funniest Home Videos" (6.1 million, 1.5), down 17 percent.
Fox's animation block placed second among adults 18-49, with the season finale of "Family Guy" (5.8 million, 3.0) Sunday's highest-rated program. "American Dad" (3.6 million, 1.6) and "Bob's Burgers" (4.3 million, 2.1) slipped slightly, while "The Simpsons" (5.3 million, 2.5) remained steady.
CBS' "60 Minutes" (10.6 million, 1.5), which aired its piece on doping accusations against Lance Armstrong, dipped 12 percent. "Jesse Stone: Innocents Loss" (13.7 million, 1.3), starring Tom Selleck, was Sunday's most-watched program.
LAMediaWatch.com
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