Sunday, July 31, 2011

Make one thing perfectly clear: Oprah Is In Charge

Oprah Winfrey, the new chief executive of OWN: Oprah Winfrey Network, wanted to make one thing perfectly clear: She is in charge and going to work at her network located on Wilshire Boulevard in Los Angeles.

Walking on stage Friday morning at the Television Critics Assn. press tour in Beverly Hills, Winfrey told a room full of writers that she gave herself the title of chief executive.

Winfrey stepped into the role earlier this month following the ouster of OWN's first chief executive, Christina Norman.

She and Discovery Communications Inc., her partner in the venture, wanted to hit the reboot button after the channel's bumpy start. They also wanted to give Winfrey the opportunity to populate the ranks with executives she felt comfortable with, those who had worked for her on her Chicago-based syndicated show.

She announced the "Oprah Winfrey Show" library, all 4,561 episodes, would be repackaged and run weeknights at 8 p.m., beginning this fall, under the title "OWN Your Life (the Oprah class)." 

We're going to take the shows and use them as a teaching tool, repackaged and rehosted by myself in ways that we can teach people how to live their best lives."

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