Tuesday, July 26, 2011

McDonald's Happy Meal Adding Apples


McDonald's Corp. is adding apples to all its Happy Meals and launching a nutrition-focused mobile phone app as part of a broader health push.

McDonald's Corp. is adding apples to all its Happy Meals and launching a nutrition-focused mobile phone app as part of a broader health push.
 
The changes underscore how the restaurant industry is reacting to the demands of customers and regulators who blame it for health ills ranging from childhood obesity to diabetes.

McDonald's will introduce a new mobile app focused just on nutrition information.

For Happy Meals, customers can already choose between apples or fries. But only about 11 percent of customers were ordering apples, the restaurant said.

So by the beginning of next year, McDonald's will instead include a half-order of apples and a half-order of fries. Customers can get all fries or all apples if they ask.

LAMediaWatch.com

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