Tuesday, August 23, 2011

Disney Axes Marvel's Marketing Department

The Walt Disney Co., which bought Marvel Studios in 2009, has fired much of the company's marketing department in a restructuring.

The move comes about a year before the release of "The Avengers" -- Marvel's first release under the Disney banner. Before Disney bought the company, Paramount, which distributed Marvel films, more or less handled the company's marketing.

Now it appears that Disney, which brought the cast of "The Avengers" to its D23 Expo last weekend, will have a more hands-on approach to Marvel's marketing.


No comments:

Post a Comment