Wednesday, August 24, 2011

Time Warner Cable Buying Slingbox

Deadline -- The Slingbox allows users to watch their home TV from anywhere and retails for $299.99. The N.Y. Times reports that a new promotional rebate will begin in September.

In an effort to attract new customers to its speedy but spendy Wideband Internet offering, Time Warner Cable has started a promotion that will offer a rebate for a Slingbox set-top box to subscribers of the new service.

This is the latest attempt by a cable company to offer a service that allows its customers to watch TV somewhere other than on their sets.

Even though the Slingbox offer is for a small subscriber base, it likely also will get attention from distributors who want to get paid for every platform on which their programming appears.

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