Monday, August 22, 2011
Katie Couric's Talk Show Gets a Name
Former “CBS Evening News” anchor Katie Couric has settled on a name for her upcoming ABC talk show. The program will be called simply “Katie,” when it debuts in Fall 2012.
Disney-ABC is preparing to market the show to stations and advertisers, and has already put together marketing materials.
Social media and interactivity will play a big role in the show, which is still in the early stages of development.
Disney-ABC is currently building out a few websites for the program, including www.TalkToKatie.com, which is expected to serve as a hub at which viewers and Couric can interact.
at 3:54 PM