Monday, August 8, 2011
Dodgers losing $27M as attendance plummets
DN -- The sharp drop in attendance at Dodger Stadium this year is likely to cost the Dodgers at least $27 million in reduced ticket sales, concession and parking revenue for the 2011 season, it was reported today.
Based on the Dodgers' $286 million of total revenue in 2009, the most recent year for which public figures are available, this season's attendance- related declines would amount to at least a 9.4 percent drop in the Dodgers' total annual revenue.
Average paid attendance at the Dodgers' 59 home games so far this year was 36,731, a decline of 7,902 (or 17.7 percent), compared with its per-game average for the first 59 home games in 2010, according to The Times.
There is no telling when the team will emerge from Chapter 11.
LAMediaWatch.com
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