Monday, August 8, 2011

Telemundo to Expand Local News Programming


NBCUniversal's Telemundo said Monday that its TV station group will increase local news and public affairs programming by more than 25 percent by January.

As part of the move, the Spanish-language media company will launch local weekend news program in New York and local public affairs programs in LA and New York. Overall, it will add more than 1,000 hours of news and public affairs offerings.

Comcast promised regulators when it acquired NBCUniversal that it would expand news and public affairs content on local stations.

The Telemundo Station Group announced today the launch of morning news shows in LA and several other markets. They will all be launched by the end of Jan. 2012.

The group also said it is making a multi-million dollar investment in upgrading local technical infrastructure at its top Hispanic market stations to give them local HD news production capability.

As part of the news push, the hour-long weekday program Buenos Dias Los Angeles, returned to KVEA in the 6am slot as of June 13.

 LAMediaWatch.com

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